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  • Alumni of the University of Essex matchfunded £750

The Bettermylk Co.

A project by: Maggi Blankson


WE RAISED £2,427

from 40 donors

This project received pledges on Fri 08 Jul 2016
Dairy free milkshakes that taste just as thick, creamy and delicious as you'd not expect them to !

Bringing TheBettermylkCo To Life!

We are raising £1500 to get our recipe solidified, and get our product bottled and labelled. With our shakes ready to go we will then be able to extend them onto the market of vegans, lactose intollerants, health junkies, and generally anyone else who wants to try out some Bettermylk!

The Team

  • Maggi - Founder (BA Economics & Politics)
  • Entrepreneur
  • Milkshake Lover
  • DIY enthusiast
  • Serial blogger

The Story 

TheBettermylkCompany was birthed during Maggi's final year at the University of Essex. Although neither vegan or lactose intolerant, Maggi had not been consuming dairy products for over a year due to its health disadvantages but found herself missing out one of her favourite things - Oreo milkshakes. She found that although there was now a very wide variety of non-dairy ‘milk’ choices available on the market, apart from actual milk, there seemed to be little choice of other non-dairy based products (other than out and out alternatives such as tea, juices, and bottled water) available to consumers who fell in the non-dairy category.

She found that consumers in these categories had hence been isolated from being able to enjoy their favorite beverage, all because it either contained dairy, or simply did not deliver on its classification of being called a milkshake, when its contents were more comparable to that of flavored’ milk.

Since this realization, Maggi has been making her own non-dairy milkshakes and with the help of Co-founder Chris has decided to extend her products to a market that is thriving for fresh ideas.

                                                        (The first prototype. June 2015)

Where will the money go? 

  • When we hit our minimum target, we will work with the beverage development company and Co-packer 'MyDrinkBeverages' to solidify the shelf life factors of the recipe and to get 50 prototypes bottled and labelled. 
  • 3 x Consultations with MyDrinkBeverages - £800
  • Testing and development of primary formulations - £1630
  • Recipe development and production management fee - £2568
  •  If things really take off(which we hope they will) and we raise more than our target, we will be able to get more prototypes made, and pour more money into a marketing campaign, which includes a sampling tour around universities in the UK!

These features will be our top priority.

                                                                   (Draft bottle design)


  • You'll notice along the right hand side of this page that we have some pretty cool rewards to gift as a thank you to anyone who kindly donates. These are our way of saying thank you for your support and encouragement, regardless of the amount you give.

Find us here 

Feel free to drop us an email or find out how were doing


Instagram: the_bettermylk_Co


  • You don't need to give money to help us succeed! Please share this project with anyone you think would support us – on Twitter, Facebook, LinkedIn, by email, telephone, in a chat over the fence or on your blog.
  • In fact, share it with everyone you know as we think it's a great idea, and the more people who know about it, the more likely we are to make this work out brilliantly.
  • Every like, share, conversation or donation will bring us one step closer to achieving our goal of making some of our favourite treats, a little more guilt free!
1 year, 1 month ago

Hello lovely people!

We would like to update you about the progress made with our campaign. As you can see we have reached and surpassed our minimum target of £1500!!! This is amazing and simply could not have been possible without all your help support and donations. So we sincerely thank you all for backing us in this venture.

So what next?

Although we now have the minimum we need to get things going with producing our shakes, we are still pushing for our full target of £5000 which is what we need to be able to implement all the aims we have for our product. This includes branding the product, the marketing campaign and developing some further flavor variations. 

So we'd encourage you all to continue pushing our campaign and  donating and supporting the project till we see it through to full completion. As they say team work makes the dream work so please keep up this trend of support! We appreciate it SO much!

Thanks again!

- The Bettermylk Co.

1 year, 1 month ago

Hi supporters,

We weren't actually planning on sending our first update so soon...but after seeing all the generous donations that have been made before the first 24hours, we couldn't contain ourselves!

So far we raised just under £200 in less that 24hours! Thank you so much!

We are still far away from our final goal, so remember to keep advertising the campaign and supporting us. If we keep this trend of pledging, we might even be able to reach our goal by the end of the month!

Thanks and God bless x

- The Bettermylk Co.

Thank you Vicky for your continued support!!!

Keep up with the good work! I am sure you will make it xx

Alumni of the University of Essex matchfunded £750

Bettermylk Company

generated 5404 clicks and caused 20 donations totalling £471.00


generated 135 clicks

Eden Plummer

generated 119 clicks and donated £10.00


generated 102 clicks and donated £25.00

Ezekiel Peeta

generated 72 clicks and donated

Abi Jinadu

generated 56 clicks and donated £5.00

Lorae Knight

generated 53 clicks

Barry van Eupen

generated 31 clicks and donated

2nd Prize Summer Reception

donated £300.00


donated £150.00

Votes Cast Summer Reception

donated £34.00

Debrah Sowande

donated £25.00

Jack Bentley

donated £10.00

Shkelqim Hysenaj

donated £10.00

Edwina Koffie


Donna Afriyie






Anu Iyanda


Oli Mawdsley


Amy Lake

followed this project and signed up to help

lolo rae

signed up to help

14 anonymous donations totalling £754.00

Only project creators and their sponsors can post comments.

Praying your business flourishes Maggs. Continue to remain passionate and determined about it. You'll reap all your hard work soon in Jesus' name x

My warm regards to you all and wishing y'all a very successful entrepreneurial undertaking. It is inspirational to see fresh graduates come up with entrepreneurial idea and with such zeal to see it through. Stay focused, always, you will do very well. All the best. Kofi Charles

I look forward to drinking some better mylk :)

All the best - praying for great success in every endeavor you put your hands to! Amazing job so far keep pushing!!

Great tasting drink. Wishing you lots of success. Barry

Good luck!!

Goodluck !!! Proud!!! Zeek

Best of luck

Good luck Maggie! It's an awesome Mylkshake!

Good luck Maggie!